Keratin Hair Smoothing Treatments

GHOST‘S signature smoothing service is its Keratin Hair Smoothing Treatment, designed for people dealing with:

  • Frizz and humidity-related puffiness
  • Thick, unruly, or difficult-to-manage hair
  • Excessive styling and blow-drying time
  • Dullness and lack of shine

The treatment works by applying a keratin-rich formula that smooths the hair cuticle, helping hair become:

  • Softer
  • Shinier
  • More manageable
  • Faster to dry and style

Unlike permanent chemical straightening, it does not permanently alter the hair’s structure, so natural movement remains.

Results generally last around 3–4 months when maintained with appropriate aftercare and sulphate-free products.

Brazilian Blow Dry Services

GHOST advises that whilst Brazilian Blow Dries and keratin treatments are often grouped together, they are not exactly the same:

Brazilian Blow Dry
Which focuses on coating and smoothing the hair surface to create a sleek finish.

Keratin Treatments
Which work deeper within the hair fibre to improve manageability and reduce frizz over time.

Both are aimed at reducing frizz and improving shine, but your stylist will usually recommend the most suitable option depending on your hair texture and desired result.

K18 Professional Repair Treatments

GHOST also offers K18 treatments as part of its advanced restorative hair-treatment menu.

K18 is different from a keratin or Brazilian Blow Dry service because it is primarily a molecular repair treatment, not a smoothing treatment.

GHOST would advise using K18 to address:

  • Bleach damage
  • Colour-related stress
  • Heat damage
  • Weak or compromised hair structure
  • Dryness and breakage

At GHOST we position K18 alongside professional systems such as Alfaparf Milano Cellula Madre as a treatment that repairs and strengthens hair from within rather than changing texture or straightening it.

It can be recommended before or after colouring services or as part of an ongoing hair-health programme.

Which Treatment Is Best For Different Goals?

  • Reduce frizz and humidity issues | Keratin Hair Smoothing
  • Smoother, straighter-looking hair | Brazilian Blow Dry
  • Repair bleach or colour damage | K18 Treatment
  • Cut down styling time | Keratin Hair Smoothing or Brazilian Blow Dry
  • Improve hair strength and resilience | K18 Treatment
  • Add shine and softness | Any of the three, depending on hair condition

GHOST recommends a consultation before treatment so a stylist can assess your hair condition, texture, previous colour history, and desired finish before recommending keratin smoothing, a Brazilian Blow Dry, K18 repair therapy, or a combination of treatments.