GHOST Hair | Treatments
Keratin | Brazilian Blow Dry | Repair | How to Choose
Keratin Hair Smoothing Treatments
GHOST‘S signature smoothing service is its Keratin Hair Smoothing Treatment, designed for people dealing with:
- Frizz and humidity-related puffiness
- Thick, unruly, or difficult-to-manage hair
- Excessive styling and blow-drying time
- Dullness and lack of shine
The treatment works by applying a keratin-rich formula that smooths the hair cuticle, helping hair become:
- Softer
- Shinier
- More manageable
- Faster to dry and style
Unlike permanent chemical straightening, it does not permanently alter the hair’s structure, so natural movement remains.
Results generally last around 3–4 months when maintained with appropriate aftercare and sulphate-free products.
Brazilian Blow Dry Services
GHOST advises that whilst Brazilian Blow Dries and keratin treatments are often grouped together, they are not exactly the same:
Brazilian Blow Dry
Which focuses on coating and smoothing the hair surface to create a sleek finish.
Keratin Treatments
Which work deeper within the hair fibre to improve manageability and reduce frizz over time.
Both are aimed at reducing frizz and improving shine, but your stylist will usually recommend the most suitable option depending on your hair texture and desired result.
K18 Professional Repair Treatments
GHOST also offers K18 treatments as part of its advanced restorative hair-treatment menu.
K18 is different from a keratin or Brazilian Blow Dry service because it is primarily a molecular repair treatment, not a smoothing treatment.
GHOST would advise using K18 to address:
- Bleach damage
- Colour-related stress
- Heat damage
- Weak or compromised hair structure
- Dryness and breakage
At GHOST we position K18 alongside professional systems such as Alfaparf Milano Cellula Madre as a treatment that repairs and strengthens hair from within rather than changing texture or straightening it.
It can be recommended before or after colouring services or as part of an ongoing hair-health programme.
Which Treatment Is Best For Different Goals?
-
Reduce frizz and humidity issues
Consider: Keratin Hair Smoothing
-
Smoother, straighter-looking hair
Consider: Brazilian Blow Dry
-
Repair bleach or colour damage
Consider: K18 Treatment
-
Cut down styling time
Consider: Keratin Hair Smoothing or Brazilian Blow Dry
-
Improve hair strength and resilience
Consider: K18 Treatment
-
Add shine and softness
Consider: Any of the above, depending on your hair condition and consultation at GHOST.
GHOST recommends a consultation before treatment so a stylist can assess your hair condition, texture, previous colour history, and desired finish before recommending keratin smoothing, a Brazilian Blow Dry, K18 repair therapy, or a combination of treatments.
